Westlife have signed to East West Records which is a Warner UK label. The head of East West Records announced “Westlife are one of the most popular and commercially successful boy bands of all time, and we’re thrilled to be working with them to share their new music– their fans are going to be blown away by what’s coming! At East West, we believe we can find new and interesting spaces for them, and we already have a lot of ideas in full swing. It’s also great to be reunited with Sonny Takhar and to be working together again after 20 years!”
Westlife enjoyed massive success in the UK with 14 number one hits in the late nineties and early 2000s before the Irish bands chart positions started to drift slightly towards the end of the decade. Their UK success was never emulated in the US where they struggled to make an impact. They announced a parting of ways in 2012 and since have since been involved in various solo projects. Fittingly, the band members Shane Filan, Markus Feehily, Kian Egan and Nicky Byrne chose St Patricks Day to make the statement promising more "Surprise announcements".